Dr. Jitender Kaur
Educational Qualifications
- Ph.D., MBA (Marketing), UGC-NET(JRF)
Designation
- Assistant Professor
Department
- School of Business Management and Commerce
- jitender{dot}kaur{at}psou{dot}ac{dot}in
Area of Interest
- Marketing Management, Digital marketing, Consumer Behaviour, Organizational Behaviour, Human Resource Management, workplace Spirituality
Number of Journal Publications
- 07
Number of Conference Publications
- 01
Number of Book Chapters
- 02
Short Biography
- Dr. Jitender Kaur is an Assistant Professor (Marketing) in the School of Business Management and Commerce at Jagat Guru Punjab State Open University, Patiala. She holds a Ph.D. in Management from the University School of Applied Management, Punjabi University, Patiala, and is UGC NET/JRF (Management) qualified. She completed her Master of Business Administration from Maharishi Dayanand University, Rohtak. Dr. Kaur has rich teaching and research experience at reputed institutions, including Khalsa College, Patiala, and Punjabi University, Patiala, where she also served as a Junior and Senior Research Fellow. Her research interests include marketing management, retail marketing, digital marketing, consumer behaviour, organizational behaviour, talent retention, workplace spirituality, HR practices, and knowledge management. She has published several research papers in national and international journals and contributed to edited books.