The school of Business Management and Commerce of Jagat Guru Nanak Dev State Open University, Patiala has started Certificate Course in Digital Marketing from the upcoming session. The programme’s mission is to broaden the horizon of the learners with a deeper understanding of the foundations of the new digital marketing landscape and equip them with a new set of tools to help them digitally create, distribute, promote and price products and services. Empowering people through the development of Digital knowledge, skills and values is the goal of the course. The easy accessibility and the cost-effectiveness of the deliberately designed course will make it convenient for the large segments of the population to take advantage of it. The course will enable the learners to become competent enough to successfully deal with the challenges they may encounter in their personal, professional and social spheres of life. Furthermore, the learners will be able to strengthen their Digital marketing skills, learn web designing, development and analytical methods. The University has adopted choice based credit system which has been introduced by University Grant Commission. The Certificate Course in Digital Marketing has 18 credits consisting 3 Papers as follows.