Retail And Sales Management
Programme Retail And Sales Management
The course's primary objective is for students to get marketing expertise in retailing and retail consultancy. The purpose of the course is to educate students for careers in the retail industry or in the retail departments of consulting firms. Along with teaching students will learn more about retailing and retail consulting, the course aims to encourage the growth of their critical and creative thinking abilities.
Learning Outcome:
After completion of this course the students will be equipped with innovative thinking, creativity, good interpersonal management skills to meet the unique requirements of the retail and sales sector and enhance their proficiency. The course will help learners find jobs in the area of retail and sales management sector which will include jobs like store manager, sales manager, merchandiser, warehouse manager, retail and sales associate, brand manager and many others.
Passed 10+2 in Non-Medical/Medical/Commerce/Arts or its equivalent examination stream conducted by Board recognized or established by Central/State Government through a legislation.
| Total Credits: 36 | Min-Duration : 1 Year | Max-Duration : 2 Years | ||||
| Sr. No. | Name of the Course | Course Code | Credit | SM | Syllabus |
|---|---|---|---|---|---|
| Semester 1 | |||||
| 1 | Retail Management | GC-CRS1 | 6 | - | View |
| 2 | Sales Management | GC-CRS2 | 6 | - | View |
| 3 | Digital Marketing | GC-CRS3 | 6 | - | View |
| Semester 2 | |||||
| 1 | Consumer Behaviour | DRS4 | 6 | - | View |
| 2 | Service Marketing | DRS5 | 6 | - | View |
| 3 | Logistics and Supply Chain Management | DRS6 | 6 | - | View |
Continuous Internal Assessment 30%
- Two assignments will be submitted for a 4-credit course and three assignments will be submitted by the learner for a 6-credit course.
- Learners will be required to obtain thirty per cent marks as pass percentage in each assignment separately
- Each assignment will carry 100 marks. In the final result, assignments will carry thirty per cent weightage.
End Semester 70%
- The learner has to score at least 30% marks in the semester end examinations.
The learner is required to score at least 35% marks in both continuous evaluations (i.e.in assignments) as well as in semester end examinations separately. Besides, at least 40% marks in each course is required in the overall computation.
On successful completion of the one-year Diploma course, the learner will earn 36 credits for the Programme and shall be awarded a certificate
- Dr. Sulakshna Dwivedi
- Associate Professor,
- School of Business Management and Commerce
- sulakshna{dot}dwivedi{at}psou{dot}ac{dot}in