Digital Marketing
Programme Certificate course in Digital Marketing
The school of Business Management and Commerce of Jagat Guru Nanak Dev State Open University, Patiala has started Certificate Course in Digital Marketing from the upcoming session. The programme’s mission is to broaden the horizon of the learners with a deeper understanding of the foundations of the new digital marketing landscape and equip them with a new set of tools to help them digitally create, distribute, promote and price products and services. Empowering people through the development of Digital knowledge, skills and values is the goal of the course. The easy accessibility and the cost-effectiveness of the deliberately designed course will make it convenient for the large segments of the population to take advantage of it. The course will enable the learners to become competent enough to successfully deal with the challenges they may encounter in their personal, professional and social spheres of life. Furthermore, the learners will be able to strengthen their Digital marketing skills, learn web designing, development and analytical methods. The University has adopted choice based credit system which has been introduced by University Grant Commission. The Certificate Course in Digital Marketing has 18 credits consisting 3 Papers as follows.
Passed 10+2 in Non-Medical/Medical/Commerce/Arts or its equivalent examination stream conducted by Board recognized or established by Central/State Government through a legislation.
| Total Credits: 18 | Min-Duration : 6 Months | Max-Duration : 1 Year | ||||
| Sr. No. | Name of the Course | Course Code | Credit | SM | Syllabus |
|---|---|---|---|---|---|
| Semester 1 | |||||
| 1 | Fundamentals of Digital Marketing | CCDM1 | 6 | - | View |
| 2 | Digital Marketing Platforms | CCDM2 | 6 | - | View |
| 3 | Web Designing and Development | CCDM3 | 6 | - | View |
Continuous Internal Assessment 30%
- Two assignments will be submitted for a 4-credit course and three assignments will be submitted by the learner for a 6-credit course.
- Learners will be required to obtain thirty per cent marks as pass percentage in each assignment separately
- Each assignment will carry 100 marks. In the final result, assignments will carry thirty per cent weightage.
End Semester 70%
- The learner has to score at least 30% marks in the semester end examinations.
The learner is required to score at least 35% marks in both continuous evaluations (i.e.in assignments) as well as in semester end examinations separately. Besides, at least 40% marks in each course is required in the overall computation.
On successful completion of the six-month Certificate course, the learner will earn 18 credits for the Programme and shall be awarded a certificate in Digital Marketing
- Dr. Balpreet Singh Chauhan
- Assistant Professor
- School of Business Management and Commerce
- balpreet{dot}chauhan{at}psou{dot}ac{dot}in